How it works
Most products don't sell themselves
No matter how good your product, service or story is, if your audience can’t connect with your brand in the moments they need to, they won’t discover what they’re missing. To connect with your audience, you need to know your customers’ journey by heart, identify touchpoints and understand what your audience needs at each customer phase.
The icebreaker phase. Create awareness for your brand, products and services through emotional impact: target your audience’s emotions and needs to touch their hearts.
The explanation phase. Aim marketing efforts at explaining the uniqueness and specialness of your brand: create product love and preference.
The buying phase. Turn your audience into customers. Remove or reduce all barriers that keep your audience from buying.
The follow-up phase. Turn buyers into ambassadors by keeping them engaged with the brand and encouraging them to share their experiences with others.
Goal: Retention & Advocacy
How we do it
BRAND-ORIENTED MARKETING THAT converts
1. understand your business
We need to understand your brand: who you are, why you exist, who your audience is, what you offer and how you offer it. We need this to determine if your brand is solid enough for growth, or if we need to take a step back and build on the foundation.
2. Map the customer journey
When your brand is ready for growth, we map your customer journey to understand when your brand could and should interact with your audience (touchpoints) and following which method.
3. Configure the marketing mix
We configure the marketing mix (choice of channels) based on the touchpoints we have identified. As we develop it, we consider the feasibility of your business in terms of budget, time and impact.
4. Set up the Marketing mix and materials
With the strategy in place, it’s time to create the marketing materials and set up the channels. Writing, filming, photography or design, our team gets to work. Would you rather do it yourself? No problem, we can guide the creation process to provide direction and create maximum impact.
5. Launch, Measure and adjust
Time to connect! Launch your marketing efforts and grow that deep-rooted connection with your audience. Collect and use data to understand how your marketing channels are performing, and use this information to further improve your materials, channel setups and engagement with your audience.