How it works
Good Content means alignment
Good content is aligned with the needs of your audience in every stage of the customer journey. HOw does that work? Chutzpah believes in the power of Touch/Tell/Sell/Care, a communication model designed to connect with your audience at the right moments with the right message.
Touch
The icebreaker phase. Create brand awareness through emotional impact: connect your audience to your brand through content that connects to their emotions.
Goal: audience building
Tell
The explanation phase. Use content to explain who you are and what you do and emphasize the uniqueness and specialness of your brand: create product love and preference.
Goal: audience building
SEll
The buying phase. Turn your interested audience into customers. Use content that removes or reduces barriers that keep your audience from buying.
Goal: converting
Care
The follow-up phase. Turn buyers into ambassadors through content that keeps them engaged with the brand and encourages them to share their experiences with others.
Goal: retention
How we do it
Creating content that works
1. Map the customer journey
We map out your customer journey to understand when your audience is interacting with your brand and determine what type of content should be used at each touchpoint.
2. Choose channels
The media channels used are just as important as the messages communicated. Together, we choose the channels that create the best brand experience for your audience, both online and offline.
3. Develop formats
We will develop multiple content formats: series of content tailored to the customer journey that tell your brand story. In developing them, we take into account feasibility in terms of budget, time and impact.
4. create content
With the formats in place, it’s time to create the content. Writing, filming, taking pictures or designing, our team gets to work. Would you rather do it in-house? No problem, we can guide the creation process to provide direction and create maximum impact.
5. distribute
content
Time to eat! Publish your content and let your audience consume. Collect and use data to understand how your content is performing, and use this information to further improve your content and engagement with your audience.
