How it works
THE BRAND Pillars
1. Brand strategy
To begin, it is important to decide where you want to play and how you want to win by answering the who, why, where, when and what.
2. Brand positioning
Once the analysis is complete, it’s time to establish your position and claim it in the minds of your audience.
3. Brand Identity
With your positioning in place , it is time to put together your (visual) brand identity: the collection of elements (logo, colors, style) to radiate the right image your audience.
How we do it
BUILding the brand
Discover the winning
Through one or more brand sessions, we discover your target audience, their needs, motivations and attitudes, and the essence of what your brand means (or can mean) to your audience.
Defining your brand
With the discovery phase behind us, we build the foundation of your brand: the core values and vision. We translate these into a positioning statement and brand manifesto, which we turn into a brand slogan short and powerful enough to stick on a bumper sticker.
Develop your brand identity
From name and logo to use of color and fonts, to the way you communicate with your audience, together we build the identity of your brand.
Deliver your brand
It's time to show your brand to the world, both externally and internally. We guide the rollout of the brand through communication plans, content and marketing materials that form appeal and the deep-rooted connection with your stakeholders and audiences.